Microsoft and LG have officially announced a collaboration to integrate Xbox Cloud Gaming into select internet-connected vehicles. Utilizing LG`s advanced webOS Automotive platform, passengers will soon be able to stream and enjoy a vast library of games directly through the Xbox app from their car. Access to this innovative feature will require an Xbox Game Pass Ultimate subscription along with an active automotive data plan, providing instant access to hundreds of titles.
A recent demonstration video showcased this exciting development, with a clear focus on rear-seat passengers engaging with various games. This emphasis reassures that the partnership is designed for passenger entertainment and does not promote driver distraction.
This expansion of Microsoft`s cloud gaming capabilities into the automotive sector is a logical step, aligning perfectly with the company`s “This Is An Xbox” marketing campaign for 2025. This campaign highlights the accessibility of the Xbox ecosystem across a multitude of devices, reinforcing that a dedicated Xbox console is not always necessary to experience Xbox games.
Jason Ronald, VP of Next Generation at Xbox, recently shared insights into Microsoft`s future plans for its next-gen Xbox console. He detailed a vision where players could seamlessly transition between gaming on the go and continuing their sessions on dedicated hardware. Ronald emphasized that the platform`s design and development are fundamentally centered around understanding and catering to how players prefer to engage with games in today`s dynamic environment.
While an LG vehicle equipped with internet connectivity and integrated displays will undoubtedly represent a more significant investment than a standard Xbox console, this development also makes other mobile gaming options, such as the upcoming ROG Xbox Ally and ROG Xbox Ally X mobile gaming PCs, appear more comparatively affordable. These mobile devices are scheduled for launch on October 16, with market rumors suggesting the high-end model could be priced up to $900.