The Lego Star Wars: The Phantom Menace BrickHeadz set is currently available on Amazon for $38, a notable reduction from its original price of $55. This particular deal stands out among Prime Day offers, especially considering the set`s history.
Launched last year to commemorate the 25th anniversary of Episode I, this collection of six characters was initially exclusive to the Lego Store. It was officially retired by Lego in December. While Amazon occasionally features retired Lego items, the reappearance of this set, now seemingly as an Amazon-exclusive deal, is quite unusual. Perhaps the enduring popularity—or power—of Jar Jar Binks played a role.
The 732-piece set brings together six iconic characters from Star Wars Episode I:
- Jar Jar Binks
- Anakin Skywalker
- Darth Maul
- Queen Amidala
- Captain Panaka
- Qui-Gon Jinn
Distributing the 732 pieces across six figures results in an average of about 122 pieces per character, although young Anakin is naturally smaller than the others. Jar Jar, Darth Maul, and the other four `full-sized` figures measure around 2.5 inches tall.
BrickHeadz figures are known for their distinctive, blocky appearance, which is more cartoon-like compared to other Lego Star Wars buildable figures that aim for greater realism. Nevertheless, the designs accurately reflect the characters` looks from the film. For example, Anakin is depicted in his Podracing attire, Darth Maul comes with his recognizable double-bladed red lightsaber, and Queen Amidala`s intricate dress, hairstyle, and accessories make her figure instantly identifiable.
While some fans might hope for a larger, dedicated display model for Jar Jar Binks, similar to the Chewbacca or C-3PO statues, the BrickHeadz version offers a fun alternative for now.
Beyond this specific set, Amazon is featuring various other Lego Star Wars deals. These discounts might include price matches against promotions from other retailers, offering fans more opportunities to expand their collections.

