According to a new report, the Nintendo Switch 2 is showing impressive performance, significantly outstripping the sales pace of its predecessor in the United States.
Switch 2`s Rapid Ascent: Record Launch Performance
Sales of the Switch 2 in the US are significantly outperforming the original Switch over comparable periods. This is confirmed by new data from research firm Circana, published on August 27.
Since its launch in early June, the Switch 2 has already surpassed 2 million units sold in the US, outpacing the original Switch`s 2017 sales rate by 75%.
Market Dominance and Impact on Overall Sales
Unsurprisingly, the Switch 2 significantly boosted overall US gaming hardware sales in July, increasing them by 21% from $317 million in July 2024 to $384 million in July 2025. The Switch 2 was the sole major console platform to report growth in July 2025 in the US, as PS5 dollar sales fell by 47%, Xbox Series X|S sales decreased by 69%, and original Switch spending dropped by 52%.
The Switch 2 was the best-selling console in the US in July 2025 and the leading system for 2025 overall. The PS5 secured the second spot for both July and year-to-date sales.
Global Success and Future Ambitions
Globally, the Switch 2 sold over 6 million units within seven weeks of its launch, surpassing Nintendo`s expectations. The company aims to sell 15 million Switch 2 consoles by the end of March 2026.
Challenges and Outlook: Market Analysis
According to analyst Piscatella, the Switch 2 was always expected to achieve strong launch sales due to pent-up demand and the price insensitivity of early technology adopters. However, as the Switch 2 is more expensive than the original model, the upcoming holiday season will be a critical test for the console as Nintendo aims to attract mass-market consumers who may be sensitive to its relatively higher price.
Further details about the Switch 2 and its game lineup are expected soon, with reports suggesting the next Nintendo Direct will take place in mid-September.
The Switch 2 is currently the only major modern platform that has not experienced a price increase in 2025, though a potential price hike could occur in 2026.
Note: The dates “July 2024” and “July 2025” in the original text appear unusual. To maintain the accuracy of the original information, they have been kept as is. It is possible that the comparison was intended to be July 2025 sales versus the previous year.