Voodoo Ranger, a renowned IPA beer brand, has teamed up with 2K Games to unveil a limited-edition Borderlands 4 IPA.
Named “Voodoo Ranger x Borderlands 4 IPA,” this special brew is available in six-packs across the United States. Each pack contains a QR code, giving purchasers the opportunity to win a copy of Borderlands 4 or valuable in-game “golden key” rewards.
This collaboration features Voodoo Ranger`s standard IPA, rather than a specially formulated blend to match the Borderlands theme. It boasts a potent 7% ABV and comes in classic 12oz cans.
Patrick Morgan, the head of Voodoo Ranger, expressed enthusiasm for the partnership: “The Borderlands universe perfectly aligns with the Voodoo Ranger brand, making it a natural fit for us to `hop the ship to Kairos` and participate in one of the year`s biggest game launches.”
The special-edition beer hit shelves on September 1st, and the QR code giveaway will run until October 1st. A total of 1,000 game copies are being offered, with thousands more fortunate winners receiving sought-after in-game rewards. Full terms and conditions for the promotion are available on the Voodoo Ranger website.
This isn`t Voodoo Ranger`s first foray into gaming partnerships; the brand previously released an IPA to commemorate the launch of Microsoft`s Redfall.
Borderlands 4 is officially set to launch on September 12th, with an exciting early access unlock beginning at 9 PM PT on September 11th. The game will be readily available this week for PS5, Xbox Series X|S, and PC players, with a Nintendo Switch 2 release slated for October.