Rumors about GTA 6 potentially costing $100 continue to circulate, but one analyst believes such a high price won`t happen. In his view, the main revenue stream for Rockstar is GTA Online with its microtransactions.
Rhys Elliott of Alinea Analytics explained to Wccftech why a $100 price tag for the base edition of GTA 6 would be unwise. The primary reason is the success of GTA Online and its steady recurring revenues. An inflated launch price would limit GTA VI`s total addressable audience, which would not be beneficial. Furthermore, Elliott reminded of the ongoing global cost-of-living crisis.
The analyst emphasized that Rockstar needs to find a way to encourage GTA 5 players to transition to the new installment. Keeping the standard edition`s price point relatively low could be part of this strategy. According to Elliott, “a higher floor for the switching cost” would hinder player acquisition, and players` reluctance to leave GTA 5 is likely one of GTA VI`s biggest threats—one the series hasn`t truly faced before.
Nevertheless, Elliott noted that Rockstar could always release a premium version of GTA 6 priced at $100 or more, offering additional bonuses such as early access or in-game currency for GTA Online. This would cater to players with higher disposable income, a common practice for modern AAA games.
While data indicates that people are ready and willing to pay more for highly anticipated games, Elliott believes Rockstar won`t “charge more than it needs to,” and ultimately, the base version of GTA 6 will likely settle at $80. This opinion was shared after Wedbush Securities analyst Michael Pachter suggested a $100 price in an interview with The Telegraph.
Further details regarding Take-Two`s plans for GTA 6 may be disclosed on August 7 during the company`s next earnings report. Following a delay, GTA 6 is now set for release on May 26, 2026, for PS5 and Xbox Series X|S consoles.