Thu. Mar 5th, 2026

Fisher Price Unleashes a Gruesome ‘It’ Collector Set, Redefining “Toddler Toys”

As the much-anticipated series “It: Welcome to Derry” gears up for its HBO Max debut, the world of horror collectibles welcomes an unexpectedly unsettling addition: a Fisher Price Little People Collector set inspired by Stephen King`s terrifying universe. This particular set has quickly captured attention for its surprisingly graphic details, a stark contrast to the brand`s usual child-friendly aesthetic.

The Special Edition Set, featuring Pennywise the Dancing Clown and Georgie, is a collector`s item that pushes boundaries. What truly makes it stand out — and the source of its “wild” notoriety among fans — is Georgie`s depiction. The figure appears with only one arm, and a chilling splash of blood stains his residual limb. This directly references the iconic, horrific opening scene from the 2017 film “It: Chapter One.” The very existence of such a disturbing scene recreated in the style of a toy designed for toddlers has become a source of dark amusement and fascination for collectors.

Launched in 2019, the Fisher Price Little People Collector series transforms popular entertainment franchises into the familiar, chunky figure style that has been marketed to children under five since the 1960s. The series boasts a diverse range of licensed sets, from characters like Chucky wielding a knife to Walter White and Jesse Pinkman in their hazmat suits from “Breaking Bad.” However, the “It” set, with its explicit portrayal of a violent moment, arguably sets a new standard for maturity within the collection.

Each figure measures 2.5 inches tall, faithfully maintaining the classic Little People design. Pennywise is rendered with his signature sinister smile and menacing yellow eyes, embodying his predatory nature. Georgie is depicted in his iconic yellow raincoat, a look of shock frozen on his face, holding his paper boat — the innocent lure that leads him to his fateful encounter in the sewer. These figures are thoughtfully presented within a collector`s box, adorned with the film`s distinctive logo and the ominous entrance to the sewer as a backdrop.

Fisher Price Little People Collector It Figure Set
The Fisher Price Little People Collector It Figure Set, a uniquely unsettling addition to any collection.

By Artemius Grimthorne

Artemius Grimthorne Independent journalist based in Manchester, covering the intersection of technology and society. Over seven years investigating cyber threats, scientific breakthroughs and their impact on daily life. Started as a technical consultant before transitioning to journalism, specializing in digital security investigations.

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