Epic Games` efforts to bring Fortnite back to iOS in the UK have faced a significant setback. While the game successfully returned to iOS via Apple`s App Store in the US and the Epic Games Store in the EU, similar avenues in the UK have been blocked by regulatory hurdles.
Epic expressed strong disappointment with the UK`s Competition and Markets Authority (CMA). In a recent blog post, Epic criticized the CMA`s latest roadmap for failing to include provisions for alternative mobile app stores, such as the Epic Games Store. Epic highlighted that despite the CMA recognizing Apple`s App Store and Google Play as monopolies four years ago, no actions have been taken to foster competition.
Epic noted that the CMA has `deprioritized` app store competition, pushing any potential changes to 2026. The company pointed to the EU`s Digital Markets Act (DMA) as a successful model, which has facilitated the emergence of several alternative app stores in Europe, including AltStore, Aptoide, and Epic`s own store.
Furthermore, Epic stated that the CMA`s announcement regarding developers` ability to direct users to external payment services was `vague.` Epic warned that without explicit prohibitions against the restrictive fees and obstacles Apple imposed in Europe—which Epic claims undermined the DMA`s intent—Apple and Google are likely to continue `malicious compliance` with new regulations.
Drawing parallels to its past legal disputes, Epic asserted that a recent US court order against Apple sets a crucial precedent by effectively banning all fees and impediments for apps utilizing external payment options.
Epic concluded by highlighting the stark contrast between the UK`s stance and the more robust pro-competition measures adopted elsewhere. Despite the setback, Epic is expected to persist in lobbying the CMA for stricter antitrust regulations against Apple and Google. The company also confirmed plans to launch the Epic Games Store in Brazil and Japan later this year, building on its successes in Europe and the US.