Reports suggest that Apple is planning to introduce a luxurious, high-end notebook by autumn. This anticipated device is expected to incorporate a touchscreen and an advanced OLED display, with speculation pointing towards the name “MacBook Ultra.” The introduction of such a premium product could also signify a notable shift or reorientation in Apple’s marketing strategy.
By Artemius Grimthorne
Artemius Grimthorne Independent journalist based in Manchester, covering the intersection of technology and society. Over seven years investigating cyber threats, scientific breakthroughs and their impact on daily life. Started as a technical consultant before transitioning to journalism, specializing in digital security investigations.

