Wed. Apr 1st, 2026

“Creativity Alone Isn’t Enough”: Gnosia Creator Explains Why Excellent Games Fail Commercially


Key art or screenshot from Gnosia, an indie game

Toru Kawakatsu, the producer and game director at Petit Depotto, recently shared his invaluable experiences and insights from the indie game industry. He emphasized that the key to achieving success lies in skillfully balancing creative drive with sharp business acumen.

As I gained more experience, I began to realize that idealistic beliefs like ‘if you make something good, it will naturally attract people’s attention and sell well’ almost never reflect reality. In truth, it’s difficult to succeed without a certain level of financial understanding and business sense.

He further underlined the unavoidable nature of the “business side” of game development:

Dreams alone will only take you so far – you must face reality.


Another image related to Gnosia or game development concepts

While acknowledging that a focus on business might divert from pure creative expression, Kawakatsu suggested that the creator’s initial role is to explore and articulate their unique vision. The producer, then, steps in to refine this raw concept, making it accessible and high-quality for the broader audience.

Frankly, I believe that if a creator simply expresses their pure creative vision, the result can often be too elitist, which hinders others from understanding and connecting with it.

Considering that developing an indie game typically takes a significant amount of time, often 3-4 years, commercial success is not just desired but absolutely essential for a studio’s long-term survival.

Gnosia is available on Switch, PS4, PS5, Xbox, and PC. The game also received an anime adaptation, which aired from October 2025 to March 2026.

By Artemius Grimthorne

Artemius Grimthorne Independent journalist based in Manchester, covering the intersection of technology and society. Over seven years investigating cyber threats, scientific breakthroughs and their impact on daily life. Started as a technical consultant before transitioning to journalism, specializing in digital security investigations.

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